Telling a story that stands out takes innovative thinking. Getting that story in front of your target audience takes tenacious execution. Avista is a master of both.
At Avista, we live at the intersection of public relations, content creation and digital marketing – shaping the content-driven strategies that generate measurable results for technology companies.
Effective PR. It’s more than creating good press releases (but you’d be hard pressed to find better writers!) and having great contacts (we surely have them in droves!). It’s about shaping conversations with the carefully crafted stories the media craves to generate coverage with both presence and meaning.
See how our public and media relations strategies generate volumes of coverage.
With technology in our DNA and journalism as our passion, we develop content that truly speaks to your targeted personas. Whitepapers, solution briefs, infographics, slideshares, blogs, and more, Avista creates the stand-out digital content that will quickly move your buyers through the engagement cycle.
See how our content and digital marketing strategies will engage and attract your target buyers.
Looking holistically at your business objectives, Avista builds the integrated marketing strategies that are laser focused on the programs that align to your goals. From content creation and thought leadership to brand building and social engagement, we deliver the visionary marketing that drives results.
See how our integrated marketing programs create the “always on” marketing campaigns that quickly activate your prospects.
Average Pieces of Earned Coverage Placed Per Month
Unique Pieces of Content Developed this Quarter
Average Percent of Program Metrics Achieved
Get a Dashboard View into Your Engagement.
When it comes to results, we put our own skin in the game. We’ll track your program goals against quarterly achievement in a real-time engagement dashboard – so you have consistent control over your program and your investment.
Avista has worked to promote the embedded expertise and value of our team, landing a wealth of awards and press coverage for our success and building thought leadership visibility for our multiple technology experts.
Avista’s tenacious approach to media pitching continues to give us the coverage that sets us apart from our competition. Their media reach and relationships give us the valuable press exposure that drives prospects to our website to learn more.
Avista has become part of the marketing secret sauce that is driving IGEL’s dramatic growth. Performance-driven and metrics focused, they have enabled us to realize explosive press and social media results while optimizing our marketing investment.
Avista is unique in its persistent and collaborative engagement approach. Their multi-pronged formula has amplified the Ivanti voice – globally – building thought leadership visibility for Ivanti throughout the IT market.
Social media has evolved to the point that we now consider it an integral component of the marketing mix and Avista truly gets this better than anyone. Teaming with the Avista team enabled us to fully leverage the traffic building and lead generation potential of social media. The results truly surpassed our expectations!
2020-10-13T18:26:40+00:00 September 16th, 2020|
Facebook Groups can have a substantial impact on Facebook users and your business. Businesses and brands can all benefit from creating and moderating groups for their customers and their target audiences. So Why Create a [...]
2020-04-27T15:38:36+00:00 April 27th, 2020|
Traditionally, social media has been a place to connect with one another by sharing posts, photos, and videos. But today, social media is being utilized in a much wider scope. Now it’s increasingly a vehicle [...]
2019-02-05T18:02:22+00:00 September 6th, 2018|
We all know content is “king” and every digital marketing strategy needs to center around great marketing content. Vendor-driven content dominates the media, drives SEO, is integral to community building and ultimately – when done [...]