Launching a European EV brand in North America.

Avista established Juice as a credible EV brand and a thought leader in the North American market.

Client: Juice Technology


Industry: Portable charging stations for electric vehicles

International Market Expansion
Branding & Messaging
Media Relations
Thought Leadership
Pieces of coverage
Coverage Views
Audience Reach
Social Media Engagements
View Juice media coverage here

Avista helped us establish a name and a voice in the U.S. EV market. Their work with key influencers in the industry established the third-party credibility that we needed to get ahead of other brands in the region, priming the market and launching our product with success. The media placement work they did has been an integral part of our strategy to stand out in a fast-moving market.”

Daniela Maerkl, Chief Communications Officer, Juice Technology AG