SERVICES

SERVICES 2019-02-14T15:19:00+00:00

Innovative Influencing of Media and Prospects

At Avista, we shape the content-driven strategies for technology companies that generate measurable results. Journalists at heart, we write and place content that engages your prospects and we transform that content into the actionable leads that drive revenue. We’re so sure of our success, we’ll even tie a portion of your investment to our achievements.

Public Relations

Smart public relations will shape the media conversations that elevate your brand and build your experts’ thought leadership credentials. Avista does this with finesse so that you can rise above the noise and collect mountains of coverage with both high visibility and message value.

  • Story and message building
  • Persistent media relations and press influencing
  • Thought leadership and commentary development and placement
  • Press release strategy, creation and promotion
  • Third party quote and reference engagement
  • Awards, recognition and speaking programs
  • Launch and news orchestration
  • Market analyst, blogger, community and influencer relations
  • News hijacking and rapid response pitching
Read How Avista Secured More Than 90 Dedicated Survey Articles for Netwrix

Digital Content

Avista knows that great content lives at the core of every exceptional campaign. That’s why we’ve built a team of extraordinary writers. These former technology and business press journalists understand how to activate and engage your target audiences and move prospects along the buying cycle.

  • Content strategy design and editorial theme management
  • Digital content creation and design including whitepapers, eBooks, infographics, solution briefs and videos
  • Case studies, use cases and reference programs
  • Email marketing, e-newsletters and direct mail campaign strategy and execution
  • Blog content and editorial calendar management
  • Content measurement and curation
Discover How Avista Doubled Inbound Lead Traffic for Commvault

Social Media

As a social media visionary, Avista can establish the multi-dimensional social media strategy your company needs to build a loyal community of followers that grows every day. Leverage the power of social influencers to both grow your social footprint and drive activation.

  • Social media strategy to drive branding, thought leadership and lead generation
  • Employee social engagement programs to exponentially increase social reach
  • SEO and social media evaluation, planning and execution
  • Social platform management including topic management, post scheduling, social card design, and integrated campaigns
  • Social media metrics analysis and measurement
Read How Avista Increased Social Media Click-Throughs 120% for AppSense

Integrated Marketing

Avista is an expert at creating the brand positioning and distinctive messages that enable your company to stand out in the crowd. By integrating our creative strategies you can benefit from greater economies of scale while achieving brand consistency, message continuity and exponentially greater results.

  • Branding and messaging platform development
  • Global PR alignment and content packaging for regional agency execution
  • Full content lifecycle management – effectively leverage existing content across PR, blog, digital marketing and social platforms
  • Executive, spokesperson and key message training
  • Integrated marketing analysis, measurement and reporting
See How Avista Integrated Global Marketing Programs in Six Countries for IGEL

OUR WORK

Read about the work we have done for our clients.

What Our Clients Say

Avista has worked to promote the embedded expertise and value of our team, landing a wealth of awards and press coverage for our success and building thought leadership visibility for our multiple technology experts.

Jessica Garrett, Vice President, Marketing
Veristor

Avista’s ability to deliver actionable marketing content that stimulates and engages target audiences helped Commvault move prospects along the buying cycle to create leads that drive results.

Dawn Colossi, (former) Senior Director Corporate Marketing
Commvault

Avista’s tenacious approach to media pitching continues to give us the coverage that sets us apart from our competition. Their media reach and relationships give us the valuable press exposure that drives prospects to our website to learn more.

Alexandra Murzina, Director of PR
Netwrix

Avista has become part of the marketing secret sauce that is driving IGEL’s dramatic growth. Performance-driven and metrics focused, they have enabled us to realize explosive press and social media results while optimizing our marketing investment.

Jed Ayres, President and CEO
IGEL North America

Avista is unique in its persistent and collaborative engagement approach. Their multi-pronged formula has amplified the Ivanti voice – globally – building thought leadership visibility for Ivanti throughout the IT market.

Leslie Bonsteel, Senior Director, Marketing Strategy
Ivanti

Social media has evolved to the point that we now consider it an integral component of the marketing mix and Avista truly gets this better than anyone. Teaming with the Avista team enabled us to fully leverage the traffic building and lead generation potential of social media. The results truly surpassed our expectations!

Jed Ayres, (former) Senior Vice President, Marketing
AppSense

Darts Avista Public Relations Content MarketingNeed To Target Your Customers?

Avista can help you reach your goals and objectives with a focused marketing strategy.

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WE ARE …

Avista is a dynamic, virtual public relations and marketing agency comprised of seasoned professionals with decades of expertise in delivering results-oriented programs for their clients. The agency uniquely works to align its clients with the best possible talent so that together they may meet the business objectives that deliver bottom-line results.

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