Evolving a family-business brand.

A new modern voice and identity for a 40-year-old HR consulting icon sets the stage for the future.

Client: A.J. O’Connor Associates (AJO)

Website: ajoconnor.com

Industry: Human Resources Consulting (specializing in Executive Coaching, Coaching Education, Talent Development, and Career Transition Services)

Branding & Messaging
Content & Creative
Thought Leadership
Social Media
LinkedIn Impressions
Average Domain Authority
Increase in Website Engagement Time
See the A.J. O’Connor website here.

Avista helped us to incorporate our newly designed brand image with a complete website and social media refresh that aligned with our vision for the future. They have a true knack for zeroing in on the crisp, concise messaging that aligns with our brand identity and organizational culture.”


Alison Patzer, Director, Marketing & Communications, A.J. O'Connor Associates