About Avista

We craft the programs that take you
on a journey to success.

At Avista, we’re different.

We’re the agile, experienced public relations and digital marketing firm that delivers big results that directly align to your business goals.

Our unique approach delivers results.

Avista was established to deliver PR and digital marketing results that surpass the expected and truly matter.

Traditional PR and marketing firms bill clients based on activity rather than results. Avista is different. We match results with your business goals so achievements align with your priorities. We’ll even put a portion of your investment against accomplishing your customized goals; so you pay for what truly matters to your business. Our approach means you’ll secure the innovative media coverage, engaging content and specific marketing results your business needs without paying for anything you don’t. Let us show you how.

Let’s talk.


Building your brand’s visibility is our mission.


Our unique approach sets you apart.


Years of proven results deliver rapid value.

Results by design.

Our custom-tailored programs are aligned directly with your goals, so you pay for results, not activity.

Year Founded
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The Avista team.

Your success is our business. Meet the experienced, passionate Avista team.

Erin Jones
Erin JonesCEO & Founder
Erin is a B2B media relations expert with decades of trade, business and broadcast placement success. A branding, messaging and story-building innovator, she has led the brand transition strategies for hundreds of public companies, startups and software mergers & acquisitions.
Steve Sturgeon
Steve SturgeonSr. Vice President, Media Relations
Steve has 25+ years of enterprise software, cloud and enterprise hardware tech public relations experience. An award-winning expert with channel, IT and vertical industry media, he is an expert in framing technical messages into high-level storylines that land broad coverage.
Jean Sexton
Jean SextonSr. Vice President, Content Strategy
Jean is an experienced journalist and former writer for Dow Jones Factiva, Associated Press and Bureau Chief for Bay City News service. Acclaimed for her ability to elevate technical detail to the business messaging that drives coverage, she is also a seasoned expert in building content strategies that capture audiences across the buyers’ journey.
Spencer Parkinson
Spencer ParkinsonVice President, Client Services
Spencer is an account management master with decades of in-house and agency B2B experience. A partner marketing expert with extensive experience engaging technology partners in marketing programs, he is also an adjunct public relations professor for Utah Valley University.
Markelle Harden
Markelle HardenVice President, Marketing Automation and SEO Strategy
Markelle is a marketing automation expert with certifications in HubSpot, Everyone Social, Google Analytics (GA4), and more. She is a digital marketing and social media visionary with an eye for building engaged audiences and social communities. She is also an SEO optimization specialist delivering strategies that drive inbound leads and increase website conversions.
Tom Herbst
Tom HerbstVice President, UK Client Services
With more than three decades of experience, Tom specializes in representing technology, B2B services and travel organizations from start-ups to well-known established brands. His work involves content creation and media relations with a total focus on maximizing the return from clients’ communications investment. He’s practical, delivery focused and always goes the extra mile to generate results.
Tina Billo
Tina BilloVice President, DACH Region Client Services
Based in Germany, Tina is a tech public relations expert with more than 25 years experience building regional brand visibility. Leveraging her deep DACH-region media relationships, she is an expert in thought leadership, rapid response commentary, press release placement and proactive media outreach.
Jennifer Frame
Jennifer FrameSenior Program Director and Social Media Strategist
Jennifer is an exceptional project and program manager with detailed experience managing complex global campaigns. A certified HubSpot and Everyone Social master with expertise in digital and social campaign planning and execution, she is also a media and competitive research expert and traffic manager extraordinaire.
Sarah Umphlett
Sarah UmphlettAccount Manager
Sarah is a skilled writer who also specializes in digital marketing and project management. She has a passion for intentional communication and relationship building. Her experience has given her a strong understanding of brand development and developing social media strategies. She has a degree in Communications with an emphasis in Public Relations from Appalachian State University.
Kaylee Stout
Kaylee StoutPublic Relations Manager
Kaylee is an experienced researcher, writer and an expert at developing SEO-optimized blog posts. Her background has given her a better understanding of the importance of SEO and quality writing in media relations. She has a degree in Communications with an emphasis in Public Relations and is a 1st place UVU PRSSA Under Pressure Event award recipient.
Amanda Freese
Amanda FreeseEditor and Research Manager
Amanda is an expert writer and content editor. As an avid researcher, she is also the mastermind behind the Avista engagement dashboard and coverage tracker.
Elise Elswood
Elise ElswoodSenior Graphic Designer and Creative Strategist
Elise is a visionary and creative digital marketer. She thrives on building brand personality and blending design with content to marry creativity to business objectives to help companies stand out.