Brand transformation for a high-growth market: Sales Enablement Strategy

Avista assessed and modernized the Eagle Telemedicine brand to better engage with a diverse healthcare audience.

Client: Eagle Telemedicine

Website: eagletelemedicine.com

Industry: Inpatient telemedicine programs for hospitals, large and small

Branding & Messaging

Content & Creative

Social Media

Thought Leadership

Digital Marketing

Larger Sales Pipeline

Greater Prospect Engagement

Increase in LinkedIn Impressions

CHALLENGE

Evangelize the market need.

Eagle Telemedicine, an innovative healthcare-service provider offering inpatient physician services for hospitals large and small, provides more than 17 specialty-physician services to hospitals that struggle with recruiting and retaining physicians for needed patient care in the face of a growing physician shortage. While hospitals are aware of the struggle to secure the physicians they need to support dynamic patient needs, many use other higher-cost solutions, such as locum tenens, to solve the problem. Eagle needed increased market awareness to penetrate a high-growth market opportunity while communicating the high quality and value of inpatient telemedicine programs – which can deliver patient care anywhere.

SOLUTION

Upleveling the brand activates sales.

Avista partnered with Eagle Telemedicine to provide a complete range of end-to-end, integrated digital marketing services. These services included branding, messaging, content, marketing automation, web presence, email marketing, media placement and social media. Avista built a comprehensive and integrated program to assert Eagle Telemedicine’s differentiation in a high-growth market. Avista started by elevating the Eagle visual brand identity, up-leveling the logo and recreating assets across all corporate deliverables, including PowerPoint templates, proposals, emails and solution briefs. Avista then began heavy marketing execution by driving lead activation through email marketing, social selling and content marketing programs. Avista underscored this with thought leadership content and high-visibility media placements for a comprehensive brand reach that can be tied directly to sales success.

RESULTS

Transformation impacts the bottom line.

In a mere year, Avista has transformed the Eagle Telemedicine brand and elevated company awareness through educational and visionary content. Prospect engagement continues to increase by double digits, quarter-over-quarter, and lead activation has seen exponential growth. Overall, the Avista program has delivered a 75% greater prospect engagement rate and contributed to a 125% larger sales pipeline. What’s more? Avista has helped Eagle Telemedicine impact patient outcomes in underserved and rural regions where access to healthcare is in greater need than ever before.

See the Eagle Telemedicine website here.

Avista truly transformed our brand, and our market opportunity. They applied our new identity across all digital and print elements for an evolved and distinct market presence that we can tie directly to increased sales.”