Marketing

10 Things to Avoid in Your Next Digital Marketing Campaign

2022-06-08T21:55:31+00:00 June 8th, 2022|Tags: , , , , , , , |

To create a strong digital marketing campaign – one that truly provides the results you want – marketing professionals must ensure they communicate across their entire team on the detailed goals you need to achieve, and the steps everyone must take to achieve them. Without identifying success metrics and working closely with your entire team, there are many ways your marketing campaign can falter. According to IDC, “a strong digital marketing campaign needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and enabling sales.” Their research provides some valuable insights to make the most of your next marketing campaign. Read along to learn how to avoid the most common digital marketing issues so your next campaign can be its most effective.   #1: Deficient Clarity on Metrics for [...]

Best Practices for your Email Marketing Campaigns

2022-02-25T23:20:51+00:00 February 25th, 2022|Tags: , , , , , |

Who says that email is a dying communication platform? Businesses all over the world are still using it to their advantage. Email marketing campaigns can be helpful in a number of ways – to help drum up new business, to build thought leadership, to promote assets, or simply to communicate with your customers. The purpose of your campaign, as well as who your target audience is, will determine how you write and organize it. Below, we’ll break down some best practices and steps to make your campaigns as effective as possible. Set your intention First things first – ask yourself a number of questions and try to figure out what the purpose of your campaign might be. Who are you hoping to reach? What are your goals and what are you hoping to accomplish? Along with this brainstorming, do your [...]

Tips to Map Content to Your Buyer’s Journey

2022-01-24T18:10:03+00:00 January 24th, 2022|Tags: , , , , , |

If you’re reading this, chances are you’re working to market your content to all sorts of potential customers, overall boosting your sales and growth opportunities. I’m sure you’re wondering, “How could I possibly market to all of my intended demographics with the same content?” In short, you can’t. But you can market to people that are in different stages of the buying journey with specific strategies that will reach all your demographics and pockets of potential customers. To start, boil your customers down to the three main phases of the buying journey: awareness, consideration, and selection. While each of these stages will have additional layers and needs, by classifying personas to these different stages first, you can boost your sales, meeting buyers right where they are in their own journey of business discovery. Now that we‘ve broken that down, let’s [...]

Ways Market Analysts Impact Your Marketing Success

2021-12-21T13:51:01+00:00 December 21st, 2021|Tags: , , , , , |

Market analysts can provide valuable insights into the competitive playing field and customer needs for a technology or service. Their input can provide strong third party credibility and help customers set themselves apart. Speaking with them early and often can be a game changing strategy for a public relations campaign as they can influence buyers, investors and partners that can make or break your product. Three reasons including a market analyst strategy in your PR program is beneficial: Analysts can provide input on shaping your message and strategy  Market analysts use data and analytics to predict and track market trends. From this, they are able to help create a successful strategy that can lead to increased growth. They can also use the data and trends to help you find information such as target audience, key messaging, and how to generate [...]

Four Social Media Missteps (And Why You Should Avoid Them)

2021-10-06T15:46:21+00:00 October 5th, 2021|Tags: , , , , |

Creating a well-run social media campaign can greatly increase the success of your business’ overall marketing efforts. According to Oberlo, “71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).”   Creating a positive and mutually beneficial social media experience for your customers can have such a positive impact on your business and your sales.  Although social media campaigns have become a steadfast necessity in marketing, there are still mistakes that businesses make to not fully optimize the power of this popular media. Below, we’ll discuss four common social media missteps, as well as ways to remedy them and bring your social game to the next level.  Four Social Media Missteps (And Why You Should Avoid Them) Not planning out your content  Social media [...]

How Tone and Voice Shape Public Relations Writing

2021-09-22T17:20:29+00:00 September 22nd, 2021|Tags: , , |

Everyone has their own tone and way of writing and speaking, that’s what makes us all so unique.  But how exactly do you capture or describe someone else’s voice? Do you focus on their phrasing? The way that they might pronounce certain words? It might be difficult to fully encapsulate someone else’s identity through writing, but public relations requires this skill. Learning and understanding the ways in which your client might write and present themselves to their public is an absolute necessity in our field. How to Capture Your Client’s Voice We’ve compiled a “how-to” list to zero in on what makes your client’s voice unique and distinctive -- whomever they might be! Research We cannot stress this enough and it is number one on this list for a reason. Researching is the key to better understanding your clients. Whether [...]

Event Marketing 101: 6 Things You Simply Can’t Forget

2021-10-08T17:44:57+00:00 October 9th, 2020|Tags: , , , , |

What is event marketing? Event Marketing is the activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization.* Besides watching a creative and unique idea come into fruition, and of course the excuse of a short workday, why would a company organize such an event? Simple.  Here are a few good reasons: To generate leads To engage customers and upsell To build brand (company, product or service) To educate and train To introduce a new product, service or team member Benefits Properly planning an event for your company or organization has many benefits.  These, typical yet sometimes unconventional events, are the perfect way to get the attention of your customers/clients and prospects through a nonthreatening and entertaining manner.  Who wouldn’t want [...]

Rising To The Next Level Of Content Marketing

2021-10-08T17:40:17+00:00 August 7th, 2020|Tags: , , |

Content marketing is no longer an enigma. We know its importance with respect to lead generation, customer engagement and SEO.  In fact, we’ve discussed the 7 Ways to Better Content Marketing. Seems simple enough.  So why do a whopping 50% of marketers believe they’re only somewhat successful on a competitive basis with their content marketing efforts? Perhaps this has to do with the different types of content marketing vehicles used, and how they’re used in relation to your audience? When surveyed 219 marketing influencers from around the world, 84% are engaged in some aspect of B2B marketing.  Even though you may be strictly a B2C marketer, this information is most certainly pertinent to all efforts and should be adopted into your practices. According to a recent Ascend2 survey and Regalix research, both agree these are the most effective types of content marketing: 46% - Research reports 45% - Blog [...]

5 Social Media Sins of Tech Companies

2021-10-08T17:34:13+00:00 June 20th, 2020|Tags: , , , , , , |

Technology B2B companies are finally stepping up to the social media plate, but many of them are still striking out when it comes to measurable, profitable interactions with their target audience.   While working with a variety of enterprise technology vendors, we’ve identified the most common social media sins that stand in the way of social media success. 1. Ignoring the SEO/Social Relationship Lines of communication between the Social Media Managers and the SEO team should be open. There is a goldmine of information to be shared when it comes to keyword targets and high-converting landing pages. For example, a Social Media Manager may check BuzzSumo for trending industry news and topics. To capitalize on that topic to drive traffic and interactions, the social media team scrambles to create content and get it posted to the website. In theory, that [...]