HeatherPiper

About Heather Piper

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So far Heather Piper has created 2 blog entries.

Event Marketing 101: 6 Things You Simply Can’t Forget

2019-02-05T17:59:38+00:00 August 9th, 2018|Tags: |

What is event marketing? Event Marketing is the activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization.* Besides watching a creative and unique idea come into fruition, and of course the excuse of a short workday, why would a company organize such an event? Simple.  Here are a few good reasons: To generate leads To engage customers and upsell To build brand (company, product or service) To educate and train To introduce a new product, service or team member Benefits Properly planning an event for your company or organization has many benefits.  These, typical yet sometimes unconventional events, are the perfect way to get the attention of your customers/clients and prospects through a nonthreatening and entertaining manner.  Who wouldn’t want [...]

Rising To The Next Level Of Content Marketing

2019-02-05T18:00:38+00:00 June 7th, 2018|

Content marketing is no longer an enigma. We know its importance with respect to lead generation, customer engagement and SEO.  In fact, we’ve discussed the 7 Ways to Better Content Marketing. Seems simple enough.  So why do a whopping 50% of marketers believe they’re only somewhat successful on a competitive basis with their content marketing efforts? Perhaps this has to do with the different types of content marketing vehicles used, and how they’re used in relation to your audience? When surveyed 219 marketing influencers from around the world, 84% are engaged in some aspect of B2B marketing.  Even though you may be strictly a B2C marketer, this information is most certainly pertinent to all efforts and should be adopted into your practices. According to a recent Ascend2 survey and Regalix research, both agree these are the most effective types of content marketing: 46% - Research reports 45% - Blog [...]