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Where and Why You Should Personalize Your Marketing?
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Where and Why You Should Personalize Your Marketing?

Marketing

Where and Why You Should Personalize Your Marketing?

Sarah Umphlett 2022-07-14T17:02:28+00:00 July 14th, 2022|Tags: Avista Marketing, Avista PR, Marketing, Social Media|

The McKinsey report found that companies who effectively use personalization generate 40% more revenue than companies that do not. So, what is personalized marketing and how can it help your business? What is Personalized Marketing? Personalized marketing is marketing that makes customers feel seen and heard. It helps individualize them from the masses of consumers, making them feel more like humans than data points. Even though the software and tactics used to optimize personalized marketing approaches have only been around for a few years, with the help of AI, the shift has become exponential. In fact, the trend has grown so much, consumers now expect it as now, more than ever, they demand more from companies to earn their purchases. How Personalized Marketing is Changing the Marketing World It’s hard to avoid the statistics. Epsilon found that 80% of [...]

10 Things to Avoid in Your Next Digital Marketing Campaign
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10 Things to Avoid in Your Next Digital Marketing Campaign

Blog, Business, Marketing, Public Relations, Social Media

10 Things to Avoid in Your Next Digital Marketing Campaign

Sarah Umphlett 2022-07-14T17:03:00+00:00 June 8th, 2022|Tags: avista, Avista Marketing, Avista PR, campaign, campaigns, Digital Marketing, digital marketing campaign, Marketing|

To create a strong digital marketing campaign – one that truly provides the results you want – marketing professionals must ensure they communicate across their entire team on the detailed goals you need to achieve, and the steps everyone must take to achieve them. Without identifying success metrics and working closely with your entire team, there are many ways your marketing campaign can falter. According to IDC, “a strong digital marketing campaign needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and enabling sales.” Their research provides some valuable insights to make the most of your next marketing campaign. Read along to learn how to avoid the most common digital marketing issues so your next campaign can be its most effective. #1: Deficient Clarity on Metrics for [...]

Tips to Map Content to Your Buyer’s Journey
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Tips to Map Content to Your Buyer’s Journey

Blog, Business, Marketing

Tips to Map Content to Your Buyer’s Journey

Kamryn Heath 2022-01-24T18:10:03+00:00 January 24th, 2022|Tags: Avista PR, Business, buyer's journey, content, Digital Marketing, Marketing|

If you’re reading this, chances are you’re working to market your content to all sorts of potential customers, overall boosting your sales and growth opportunities. I’m sure you’re wondering, “How could I possibly market to all of my intended demographics with the same content?” In short, you can’t. But you can market to people that are in different stages of the buying journey with specific strategies that will reach all your demographics and pockets of potential customers. To start, boil your customers down to the three main phases of the buying journey: awareness, consideration, and selection. While each of these stages will have additional layers and needs, by classifying personas to these different stages first, you can boost your sales, meeting buyers right where they are in their own journey of business discovery. Now that we‘ve broken that down, let’s [...]

Five Ways to Step Up Your Social Media Game
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Five Ways to Step Up Your Social Media Game

Blog, Social Media

Five Ways to Step Up Your Social Media Game

Kamryn Heath 2022-01-13T17:32:24+00:00 January 13th, 2022|Tags: avista, Avista PR, Digital Marketing, Social Media, socials, Tips|

2022 is right around the corner. Now is the time to re-evaluate your social media strategy and start planning content for the next year. While all social media platforms have their own purposes and uses, this post specifically focuses on Instagram (and some Facebook) content. Below, we’ll outline five tips for strategy, as well as some examples and benefits. Giving your social media an uplift can help bring new success and growth to your business in the new year. Stories On Instagram and Facebook, your brand should work to utilize the story feature. This form of sharing is temporary, but has the potential to drive engagement from your followers. Start by creating a posting schedule specifically for your stories. Maybe one day of the week you share a customer success story, while another you do a Q&A throughout the day. [...]

Ways Market Analysts Impact Your Marketing Success
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Ways Market Analysts Impact Your Marketing Success

Blog, Marketing

Ways Market Analysts Impact Your Marketing Success

Kamryn Heath 2021-12-21T13:51:01+00:00 December 21st, 2021|Tags: avista, Avista PR, market analysts, Marketing, success, Tips|

Market analysts can provide valuable insights into the competitive playing field and customer needs for a technology or service. Their input can provide strong third party credibility and help customers set themselves apart. Speaking with them early and often can be a game changing strategy for a public relations campaign as they can influence buyers, investors and partners that can make or break your product. Three reasons including a market analyst strategy in your PR program is beneficial: Analysts can provide input on shaping your message and strategy Market analysts use data and analytics to predict and track market trends. From this, they are able to help create a successful strategy that can lead to increased growth. They can also use the data and trends to help you find information such as target audience, key messaging, and how to generate [...]

Reasons Why Awareness Content is King
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Reasons Why Awareness Content is King

Blog, Business, Marketing

Reasons Why Awareness Content is King

Kamryn Heath 2021-10-21T13:24:13+00:00 October 21st, 2021|Tags: Avista PR, Awareness Content, Brands, Business, Customers, Educational Content, Tips|

Awareness content is used to attract a targeted public by providing education and information. Rather than solely focus on products or revenue, by utilizing awareness content you can help bring awareness to your brand, become an educational center for your field, and create a transparent relationship with your customers. Feeling like it might not be the right move for your business? Consider these five reasons why it could help you succeed. Five Reasons Why Awareness Content Can Be Helpful for Your Business: Increase Brand Awareness Sometimes just getting your name and image out to the public is enough. By showcasing that your business not only has great product, but is a center for information can help build a positive brand image. That way whenever customers need industry information or updates, they know that they can go to your brand. Informs/ [...]

Four Social Media Missteps (And Why You Should Avoid Them)
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Four Social Media Missteps (And Why You Should Avoid Them)

Blog, Social Media

Four Social Media Missteps (And Why You Should Avoid Them)

Kamryn Heath 2021-10-06T15:46:21+00:00 October 5th, 2021|Tags: Avista PR, followers, Marketing, Social Media, social media missteps|

Creating a well-run social media campaign can greatly increase the success of your business’ overall marketing efforts. According to Oberlo, “71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).” Creating a positive and mutually beneficial social media experience for your customers can have such a positive impact on your business and your sales. Although social media campaigns have become a steadfast necessity in marketing, there are still mistakes that businesses make to not fully optimize the power of this popular media. Below, we’ll discuss four common social media missteps, as well as ways to remedy them and bring your social game to the next level. Four Social Media Missteps (And Why You Should Avoid Them) Not planning out your content Social media [...]

How Tone and Voice Shape Public Relations Writing
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How Tone and Voice Shape Public Relations Writing

Blog, Public Relations

How Tone and Voice Shape Public Relations Writing

Erin Jones 2021-09-22T17:20:29+00:00 September 22nd, 2021|Tags: Avista PR, Marketing, Public Relations Writing|

Everyone has their own tone and way of writing and speaking, that’s what makes us all so unique. But how exactly do you capture or describe someone else’s voice? Do you focus on their phrasing? The way that they might pronounce certain words? It might be difficult to fully encapsulate someone else’s identity through writing, but public relations requires this skill. Learning and understanding the ways in which your client might write and present themselves to their public is an absolute necessity in our field. How to Capture Your Client’s Voice We’ve compiled a “how-to” list to zero in on what makes your client’s voice unique and distinctive -- whomever they might be! Research We cannot stress this enough and it is number one on this list for a reason. Researching is the key to better understanding your clients. Whether [...]