Avista PR

Five Ways to Step Up Your Social Media Game

2022-01-13T17:32:24+00:00 January 13th, 2022|Tags: , , , , , |

2022 is right around the corner. Now is the time to re-evaluate your social media strategy and start planning content for the next year. While all social media platforms have their own purposes and uses, this post specifically focuses on Instagram (and some Facebook) content. Below, we’ll outline five tips for strategy, as well as some examples and benefits. Giving your social media an uplift can help bring new success and growth to your business in the new year. Stories  On Instagram and Facebook, your brand should work to utilize the story feature. This form of sharing is temporary, but has the potential to drive engagement from your followers. Start by creating a posting schedule specifically for your stories. Maybe one day of the week you share a customer success story, while another you do a Q&A throughout the day. [...]

Ways Market Analysts Impact Your Marketing Success

2021-12-21T13:51:01+00:00 December 21st, 2021|Tags: , , , , , |

Market analysts can provide valuable insights into the competitive playing field and customer needs for a technology or service. Their input can provide strong third party credibility and help customers set themselves apart. Speaking with them early and often can be a game changing strategy for a public relations campaign as they can influence buyers, investors and partners that can make or break your product. Three reasons including a market analyst strategy in your PR program is beneficial: Analysts can provide input on shaping your message and strategy  Market analysts use data and analytics to predict and track market trends. From this, they are able to help create a successful strategy that can lead to increased growth. They can also use the data and trends to help you find information such as target audience, key messaging, and how to generate [...]

Reasons Why Awareness Content is King

2021-10-21T13:24:13+00:00 October 21st, 2021|Tags: , , , , , , |

Awareness content is used to attract a targeted public by providing education and information. Rather than solely focus on products or revenue, by utilizing awareness content you can help bring awareness to your brand, become an educational center for your field, and create a transparent relationship with your customers. Feeling like it might not be the right move for your business? Consider these five reasons why it could help you succeed.  Five Reasons Why Awareness Content Can Be Helpful for Your Business: Increase Brand Awareness Sometimes just getting your name and image out to the public is enough. By showcasing that your business not only has great product, but is a center for information can help build a positive brand image. That way whenever customers need industry information or updates, they know that they can go to your brand.  Informs/ [...]

Four Social Media Missteps (And Why You Should Avoid Them)

2021-10-06T15:46:21+00:00 October 5th, 2021|Tags: , , , , |

Creating a well-run social media campaign can greatly increase the success of your business’ overall marketing efforts. According to Oberlo, “71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).”   Creating a positive and mutually beneficial social media experience for your customers can have such a positive impact on your business and your sales.  Although social media campaigns have become a steadfast necessity in marketing, there are still mistakes that businesses make to not fully optimize the power of this popular media. Below, we’ll discuss four common social media missteps, as well as ways to remedy them and bring your social game to the next level.  Four Social Media Missteps (And Why You Should Avoid Them) Not planning out your content  Social media [...]

How Tone and Voice Shape Public Relations Writing

2021-09-22T17:20:29+00:00 September 22nd, 2021|Tags: , , |

Everyone has their own tone and way of writing and speaking, that’s what makes us all so unique.  But how exactly do you capture or describe someone else’s voice? Do you focus on their phrasing? The way that they might pronounce certain words? It might be difficult to fully encapsulate someone else’s identity through writing, but public relations requires this skill. Learning and understanding the ways in which your client might write and present themselves to their public is an absolute necessity in our field. How to Capture Your Client’s Voice We’ve compiled a “how-to” list to zero in on what makes your client’s voice unique and distinctive -- whomever they might be! Research We cannot stress this enough and it is number one on this list for a reason. Researching is the key to better understanding your clients. Whether [...]