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Event Marketing 101: 6 Things You Simply Can’t Forget
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Event Marketing 101: 6 Things You Simply Can’t Forget

Blog, Marketing

Event Marketing 101: 6 Things You Simply Can’t Forget

Heather Piper 2021-10-08T17:44:57+00:00 October 9th, 2020|Tags: Event Marketing, Marketing, Process, Promotion, Tips|

What is event marketing? Event Marketing is the activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization.* Besides watching a creative and unique idea come into fruition, and of course the excuse of a short workday, why would a company organize such an event? Simple. Here are a few good reasons: To generate leads To engage customers and upsell To build brand (company, product or service) To educate and train To introduce a new product, service or team member Benefits Properly planning an event for your company or organization has many benefits. These, typical yet sometimes unconventional events, are the perfect way to get the attention of your customers/clients and prospects through a nonthreatening and entertaining manner. Who wouldn’t want [...]

Rising To The Next Level Of Content Marketing

Heather Piper 2021-10-08T17:40:17+00:00 August 7th, 2020|Tags: Content Marketing, Marketing, Tools|

Content marketing is no longer an enigma. We know its importance with respect to lead generation, customer engagement and SEO. In fact, we’ve discussed the 7 Ways to Better Content Marketing. Seems simple enough. So why do a whopping 50% of marketers believe they’re only somewhat successful on a competitive basis with their content marketing efforts? Perhaps this has to do with the different types of content marketing vehicles used, and how they’re used in relation to your audience? When surveyed 219 marketing influencers from around the world, 84% are engaged in some aspect of B2B marketing. Even though you may be strictly a B2C marketer, this information is most certainly pertinent to all efforts and should be adopted into your practices. According to a recent Ascend2 survey and Regalix research, both agree these are the most effective types of content marketing: 46% - Research reports 45% - Blog [...]

5 Ways To Be Pitch Perfect

Jean Sexton 2021-10-08T17:37:00+00:00 July 10th, 2020|Tags: Coverage, Media Relations, Pitches, Tips|

As a veteran of wire services and newspapers I have received countless pitches from well-intentioned media relations and marketing professionals who believe they have a story worth pursuing and covering. The pitches range from customized or personal notes to pro forma press release emails to the cute and funny ones. Personal notes have impact because they speak to a prior relationship and journalists will respond usually more often, even if only to say they have to pass on the story at that time. Customized notes show the media relations person gave it a little more elbow grease and perhaps will get a bit more viewing time as a result. As for pro forma press release emails the assumption would be they have little effect, but in truth, if it’s a hot story, with significant impact – the official launch statement of [...]