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Where and Why You Should Personalize Your Marketing?
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Where and Why You Should Personalize Your Marketing?

Marketing

Where and Why You Should Personalize Your Marketing?

Sarah Umphlett 2022-07-14T17:02:28+00:00 July 14th, 2022|Tags: Avista Marketing, Avista PR, Marketing, Social Media|

The McKinsey report found that companies who effectively use personalization generate 40% more revenue than companies that do not. So, what is personalized marketing and how can it help your business? What is Personalized Marketing? Personalized marketing is marketing that makes customers feel seen and heard. It helps individualize them from the masses of consumers, making them feel more like humans than data points. Even though the software and tactics used to optimize personalized marketing approaches have only been around for a few years, with the help of AI, the shift has become exponential. In fact, the trend has grown so much, consumers now expect it as now, more than ever, they demand more from companies to earn their purchases. How Personalized Marketing is Changing the Marketing World It’s hard to avoid the statistics. Epsilon found that 80% of [...]

Five Ways to Step Up Your Social Media Game
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Five Ways to Step Up Your Social Media Game

Blog, Social Media

Five Ways to Step Up Your Social Media Game

Kamryn Heath 2022-01-13T17:32:24+00:00 January 13th, 2022|Tags: avista, Avista PR, Digital Marketing, Social Media, socials, Tips|

2022 is right around the corner. Now is the time to re-evaluate your social media strategy and start planning content for the next year. While all social media platforms have their own purposes and uses, this post specifically focuses on Instagram (and some Facebook) content. Below, we’ll outline five tips for strategy, as well as some examples and benefits. Giving your social media an uplift can help bring new success and growth to your business in the new year. Stories On Instagram and Facebook, your brand should work to utilize the story feature. This form of sharing is temporary, but has the potential to drive engagement from your followers. Start by creating a posting schedule specifically for your stories. Maybe one day of the week you share a customer success story, while another you do a Q&A throughout the day. [...]

Four Social Media Missteps (And Why You Should Avoid Them)
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Four Social Media Missteps (And Why You Should Avoid Them)

Blog, Social Media

Four Social Media Missteps (And Why You Should Avoid Them)

Kamryn Heath 2021-10-06T15:46:21+00:00 October 5th, 2021|Tags: Avista PR, followers, Marketing, Social Media, social media missteps|

Creating a well-run social media campaign can greatly increase the success of your business’ overall marketing efforts. According to Oberlo, “71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).” Creating a positive and mutually beneficial social media experience for your customers can have such a positive impact on your business and your sales. Although social media campaigns have become a steadfast necessity in marketing, there are still mistakes that businesses make to not fully optimize the power of this popular media. Below, we’ll discuss four common social media missteps, as well as ways to remedy them and bring your social game to the next level. Four Social Media Missteps (And Why You Should Avoid Them) Not planning out your content Social media [...]

What You Need to Know About Facebook Groups
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What You Need to Know About Facebook Groups

Blog, Social Media

What You Need to Know About Facebook Groups

Erin Jones 2021-10-08T17:51:43+00:00 January 6th, 2021|Tags: Engagement, Facebook, Facebook Groups, Features, Social Media|

Facebook Groups can have a substantial impact on Facebook users and your business. Businesses and brands can all benefit from creating and moderating groups for their customers and their target audiences. So Why Create a Facebook Group? The value of groups is undeniable, as they can have a positive impact on your marketing strategy. Any business that wants to cultivate a brand can then build a community around that brand. Groups give the chance to express dedication to your customers. They also give your brand an outlet to engage with customers in a meaningful way, while these customers also engage with one another. They can also be a valuable way for brands to seek feedback and gain customer insights. Facebook Groups can be highly active, and users can post and share content that relates to the brand, truly creating a [...]

3 Social Media Trends to Watch in 2021
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3 Social Media Trends to Watch in 2021

Blog, Social Media

3 Social Media Trends to Watch in 2021

Erin Jones 2021-10-08T17:50:20+00:00 December 27th, 2020|Tags: 2021, Community, Customer Service, Facebook, Social Media, Trends, UGC|

Traditionally, social media has been a place to connect with one another by sharing posts, photos, and videos. But today, social media is being utilized in a much wider scope. Now it’s increasingly a vehicle for customer service, customer advocacy, and community building. Consider these top three social media trends to watch in 2021 and how you can put them to work for you: Social Media for Customer Service No longer is social media a platform for just retail and product promotion, it is now a growing vehicle for customer service. Customers are increasingly using social media to get in touch with a brand for a direct way of communication. Brands have taken notice and social media is now fast becoming a significant customer service channel. But social media practitioners beware: customers must be dealt with in an appropriate manner, [...]

5 Social Media Sins of Tech Companies
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5 Social Media Sins of Tech Companies

Blog, Social Media

5 Social Media Sins of Tech Companies

Markelle Harden 2021-10-08T17:34:13+00:00 June 20th, 2020|Tags: Blog, Hashtags, Marketing, SEO, Social Media, Strategy, Tech Companies|

Technology B2B companies are finally stepping up to the social media plate, but many of them are still striking out when it comes to measurable, profitable interactions with their target audience. While working with a variety of enterprise technology vendors, we’ve identified the most common social media sins that stand in the way of social media success. 1. Ignoring the SEO/Social Relationship Lines of communication between the Social Media Managers and the SEO team should be open. There is a goldmine of information to be shared when it comes to keyword targets and high-converting landing pages. For example, a Social Media Manager may check BuzzSumo for trending industry news and topics. To capitalize on that topic to drive traffic and interactions, the social media team scrambles to create content and get it posted to the website. In theory, that [...]