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Five Ways to Step Up Your Social Media Game

2022-01-13T17:32:24+00:00 January 13th, 2022|Tags: , , , , , |

2022 is right around the corner. Now is the time to re-evaluate your social media strategy and start planning content for the next year. While all social media platforms have their own purposes and uses, this post specifically focuses on Instagram (and some Facebook) content. Below, we’ll outline five tips for strategy, as well as some examples and benefits. Giving your social media an uplift can help bring new success and growth to your business in the new year. Stories  On Instagram and Facebook, your brand should work to utilize the story feature. This form of sharing is temporary, but has the potential to drive engagement from your followers. Start by creating a posting schedule specifically for your stories. Maybe one day of the week you share a customer success story, while another you do a Q&A throughout the day. [...]

Ways Market Analysts Impact Your Marketing Success

2021-12-21T13:51:01+00:00 December 21st, 2021|Tags: , , , , , |

Market analysts can provide valuable insights into the competitive playing field and customer needs for a technology or service. Their input can provide strong third party credibility and help customers set themselves apart. Speaking with them early and often can be a game changing strategy for a public relations campaign as they can influence buyers, investors and partners that can make or break your product. Three reasons including a market analyst strategy in your PR program is beneficial: Analysts can provide input on shaping your message and strategy  Market analysts use data and analytics to predict and track market trends. From this, they are able to help create a successful strategy that can lead to increased growth. They can also use the data and trends to help you find information such as target audience, key messaging, and how to generate [...]