Marketing

Ways Market Analysts Impact Your Marketing Success

2021-12-21T13:51:01+00:00 December 21st, 2021|Tags: , , , , , |

Market analysts can provide valuable insights into the competitive playing field and customer needs for a technology or service. Their input can provide strong third party credibility and help customers set themselves apart. Speaking with them early and often can be a game changing strategy for a public relations campaign as they can influence buyers, investors and partners that can make or break your product. Three reasons including a market analyst strategy in your PR program is beneficial: Analysts can provide input on shaping your message and strategy  Market analysts use data and analytics to predict and track market trends. From this, they are able to help create a successful strategy that can lead to increased growth. They can also use the data and trends to help you find information such as target audience, key messaging, and how to generate [...]

Hidden Values of Thought Leadership Content

2021-11-15T20:08:47+00:00 November 15th, 2021|Tags: , , , |

If you read our last blog post on awareness content, then this is the perfect follow-up for you to learn more about unique marketing content to produce. Thought leadership content and awareness content have a lot of similar benefits, but thought leadership goes a step further to raise a person within your business to the level of a leader within your specific industry. Thought leadership content is a unique way of producing content that both provides answers and ideas for your customers, and helps share the wealth of knowledge that your leader has earned through experience within the industry.  The values of thought leadership content are many, but let's walk through a few of them and see how they can be beneficial for your business.  Showcase expertise in your industry This is the main value of thought leadership content. Your [...]

Reasons Why Awareness Content is King

2021-10-21T13:24:13+00:00 October 21st, 2021|Tags: , , , , , , |

Awareness content is used to attract a targeted public by providing education and information. Rather than solely focus on products or revenue, by utilizing awareness content you can help bring awareness to your brand, become an educational center for your field, and create a transparent relationship with your customers. Feeling like it might not be the right move for your business? Consider these five reasons why it could help you succeed.  Five Reasons Why Awareness Content Can Be Helpful for Your Business: Increase Brand Awareness Sometimes just getting your name and image out to the public is enough. By showcasing that your business not only has great product, but is a center for information can help build a positive brand image. That way whenever customers need industry information or updates, they know that they can go to your brand.  Informs/ [...]

7 Ways to Better Content Marketing

2021-10-08T17:48:39+00:00 November 6th, 2020|Tags: , , , |

We all know content is “king” and every digital marketing strategy needs to center around great marketing content. Vendor-driven content dominates the media, drives SEO, is integral to community building and ultimately – when done effectively – drives leads. But ask just about anyone and they’ll say that content creation is hard. Teams get easily caught up in heavy processes, endless topic analysis and while they’re navel gazing, the timeliness of a topic has flown right past them. How can you up your content marketing game?  Without a blueprint for success any content marketing strategy will surely fail. To supercharge your content plan, and get the creative juices flowing take a look at, and use this seven-step checklist to break through barriers holding you back from being more effective. 1. Think Outside-In. It’s no secret that it’s important to know [...]

Event Marketing 101: 6 Things You Simply Can’t Forget

2021-10-08T17:44:57+00:00 October 9th, 2020|Tags: , , , , |

What is event marketing? Event Marketing is the activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization.* Besides watching a creative and unique idea come into fruition, and of course the excuse of a short workday, why would a company organize such an event? Simple.  Here are a few good reasons: To generate leads To engage customers and upsell To build brand (company, product or service) To educate and train To introduce a new product, service or team member Benefits Properly planning an event for your company or organization has many benefits.  These, typical yet sometimes unconventional events, are the perfect way to get the attention of your customers/clients and prospects through a nonthreatening and entertaining manner.  Who wouldn’t want [...]

Rising To The Next Level Of Content Marketing

2021-10-08T17:40:17+00:00 August 7th, 2020|Tags: , , |

Content marketing is no longer an enigma. We know its importance with respect to lead generation, customer engagement and SEO.  In fact, we’ve discussed the 7 Ways to Better Content Marketing. Seems simple enough.  So why do a whopping 50% of marketers believe they’re only somewhat successful on a competitive basis with their content marketing efforts? Perhaps this has to do with the different types of content marketing vehicles used, and how they’re used in relation to your audience? When surveyed 219 marketing influencers from around the world, 84% are engaged in some aspect of B2B marketing.  Even though you may be strictly a B2C marketer, this information is most certainly pertinent to all efforts and should be adopted into your practices. According to a recent Ascend2 survey and Regalix research, both agree these are the most effective types of content marketing: 46% - Research reports 45% - Blog [...]

5 Ways To Be Pitch Perfect

2021-10-08T17:37:00+00:00 July 10th, 2020|Tags: , , , |

As a veteran of wire services and newspapers I have received countless pitches from well-intentioned media relations and marketing professionals who believe they have a story worth pursuing and covering.  The pitches range from customized or personal notes to pro forma press release emails to the cute and funny ones. Personal notes have impact because they speak to a prior relationship and journalists will respond usually more often, even if only to say they have to pass on the story at that time.  Customized notes show the media relations person gave it a little more elbow grease and perhaps will get a bit more viewing time as a result. As for pro forma press release emails the assumption would be they have little effect, but in truth, if it’s a hot story, with significant impact – the official launch statement of [...]