Where and Why You Should Personalize Your Marketing?
The McKinsey report found that companies who effectively use personalization generate 40% more revenue than companies that do not. So, what is personalized marketing and how can it help your business? What is Personalized Marketing? Personalized marketing is marketing that makes customers feel seen and heard. It helps individualize them from the masses of consumers, making them feel more like humans than data points. Even though the software and tactics used to optimize personalized marketing approaches have only been around for a few years, with the help of AI, the shift has become exponential. In fact, the trend has grown so much, consumers now expect it as now, more than ever, they demand more from companies to earn their purchases. How Personalized Marketing is Changing the Marketing World It’s hard to avoid the statistics. Epsilon found that 80% of [...]