Marketing – Avista

Where and Why You Should Personalize Your Marketing?
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Where and Why You Should Personalize Your Marketing?

Marketing

Where and Why You Should Personalize Your Marketing?

Sarah Umphlett 2022-07-14T17:02:28+00:00 July 14th, 2022|Tags: Avista Marketing, Avista PR, Marketing, Social Media|

The McKinsey report found that companies who effectively use personalization generate 40% more revenue than companies that do not. So, what is personalized marketing and how can it help your business? What is Personalized Marketing? Personalized marketing is marketing that makes customers feel seen and heard. It helps individualize them from the masses of consumers, making them feel more like humans than data points. Even though the software and tactics used to optimize personalized marketing approaches have only been around for a few years, with the help of AI, the shift has become exponential. In fact, the trend has grown so much, consumers now expect it as now, more than ever, they demand more from companies to earn their purchases. How Personalized Marketing is Changing the Marketing World It’s hard to avoid the statistics. Epsilon found that 80% of [...]

10 Things to Avoid in Your Next Digital Marketing Campaign
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10 Things to Avoid in Your Next Digital Marketing Campaign

Blog, Business, Marketing, Public Relations, Social Media

10 Things to Avoid in Your Next Digital Marketing Campaign

Sarah Umphlett 2022-07-14T17:03:00+00:00 June 8th, 2022|Tags: avista, Avista Marketing, Avista PR, campaign, campaigns, Digital Marketing, digital marketing campaign, Marketing|

To create a strong digital marketing campaign – one that truly provides the results you want – marketing professionals must ensure they communicate across their entire team on the detailed goals you need to achieve, and the steps everyone must take to achieve them. Without identifying success metrics and working closely with your entire team, there are many ways your marketing campaign can falter. According to IDC, “a strong digital marketing campaign needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and enabling sales.” Their research provides some valuable insights to make the most of your next marketing campaign. Read along to learn how to avoid the most common digital marketing issues so your next campaign can be its most effective. #1: Deficient Clarity on Metrics for [...]

How Analytics Build Credibility
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How Analytics Build Credibility

Marketing, Public Relations

How Analytics Build Credibility

Kamryn Heath 2022-03-14T16:06:25+00:00 March 14th, 2022|Tags: analytics, credibility, data, metrics, reporting|

Marketing and public relations sometimes suffer from a bit of a credibility problem. Unscrupulous marketers have made consumers skeptical about if marketing messages are conveying the truth or think that public relations is being used to paint issues in a better light and omit the full story. How can this be overcome? How can we show that the work we do has truly positive outcomes? We can use the cold-hard facts to show how we help small businesses grow, get employees to become thought leaders, and even how we help spread important information. By using data and statistics, we can show how credible our profession is, as well as how honorable we as professionals are. According to a recent Marketo report, “78% of B2B marketing executives use metrics that matter to the CEO and CFO.” Metrics are how you prove [...]

Best Practices for your Email Marketing Campaigns
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Best Practices for your Email Marketing Campaigns

Blog, Marketing

Best Practices for your Email Marketing Campaigns

Kamryn Heath 2022-02-25T23:20:51+00:00 February 25th, 2022|Tags: avista, campaigns, email, Marketing, newsletter, Tips|

Who says that email is a dying communication platform? Businesses all over the world are still using it to their advantage. Email marketing campaigns can be helpful in a number of ways – to help drum up new business, to build thought leadership, to promote assets, or simply to communicate with your customers. The purpose of your campaign, as well as who your target audience is, will determine how you write and organize it. Below, we’ll break down some best practices and steps to make your campaigns as effective as possible. Set your intention First things first – ask yourself a number of questions and try to figure out what the purpose of your campaign might be. Who are you hoping to reach? What are your goals and what are you hoping to accomplish? Along with this brainstorming, do your [...]

Use, Redefine, Repeat: Ways to Make Content Marketing Easy
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Use, Redefine, Repeat: Ways to Make Content Marketing Easy

Blog, Marketing

Use, Redefine, Repeat: Ways to Make Content Marketing Easy

Kamryn Heath 2022-02-14T17:38:50+00:00 February 14th, 2022|Tags: asset creation, Content Marketing, reusing, revamp, writing|

We’ve all heard of the saying “work smarter, not harder”. Well, the same sentiment applies to your content writing and marketing. Picture this: you’ve worked tirelessly to create an asset – a white paper, an eBook, maybe even an article for publication. There’s no reason why this content should be used once then discarded to the archives. The idea of reusing content might initially seem lazy or unethical, but if you’re working to tailor it to best fit its audience or its new purpose, it is actually just resourceful. As HubSpot has shared in an article on revamping older content, the main idea behind repurposing content is to “Take something you’ve created, put a new spin on it, and give it new life.” Refreshing and then using your older content can also help with the following: Increase your engagement Reach [...]

Tips to Map Content to Your Buyer’s Journey
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Tips to Map Content to Your Buyer’s Journey

Blog, Business, Marketing

Tips to Map Content to Your Buyer’s Journey

Kamryn Heath 2022-01-24T18:10:03+00:00 January 24th, 2022|Tags: Avista PR, Business, buyer's journey, content, Digital Marketing, Marketing|

If you’re reading this, chances are you’re working to market your content to all sorts of potential customers, overall boosting your sales and growth opportunities. I’m sure you’re wondering, “How could I possibly market to all of my intended demographics with the same content?” In short, you can’t. But you can market to people that are in different stages of the buying journey with specific strategies that will reach all your demographics and pockets of potential customers. To start, boil your customers down to the three main phases of the buying journey: awareness, consideration, and selection. While each of these stages will have additional layers and needs, by classifying personas to these different stages first, you can boost your sales, meeting buyers right where they are in their own journey of business discovery. Now that we‘ve broken that down, let’s [...]

Ways Market Analysts Impact Your Marketing Success
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Ways Market Analysts Impact Your Marketing Success

Blog, Marketing

Ways Market Analysts Impact Your Marketing Success

Kamryn Heath 2021-12-21T13:51:01+00:00 December 21st, 2021|Tags: avista, Avista PR, market analysts, Marketing, success, Tips|

Market analysts can provide valuable insights into the competitive playing field and customer needs for a technology or service. Their input can provide strong third party credibility and help customers set themselves apart. Speaking with them early and often can be a game changing strategy for a public relations campaign as they can influence buyers, investors and partners that can make or break your product. Three reasons including a market analyst strategy in your PR program is beneficial: Analysts can provide input on shaping your message and strategy Market analysts use data and analytics to predict and track market trends. From this, they are able to help create a successful strategy that can lead to increased growth. They can also use the data and trends to help you find information such as target audience, key messaging, and how to generate [...]

Hidden Values of Thought Leadership Content
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Hidden Values of Thought Leadership Content

Blog, Marketing, Public Relations

Hidden Values of Thought Leadership Content

Kamryn Heath 2021-11-15T20:08:47+00:00 November 15th, 2021|Tags: content, Content Marketing, thought leadership, Tips|

If you read our last blog post on awareness content, then this is the perfect follow-up for you to learn more about unique marketing content to produce. Thought leadership content and awareness content have a lot of similar benefits, but thought leadership goes a step further to raise a person within your business to the level of a leader within your specific industry. Thought leadership content is a unique way of producing content that both provides answers and ideas for your customers, and helps share the wealth of knowledge that your leader has earned through experience within the industry. The values of thought leadership content are many, but let's walk through a few of them and see how they can be beneficial for your business. Showcase expertise in your industry This is the main value of thought leadership content. Your [...]

Reasons Why Awareness Content is King
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Reasons Why Awareness Content is King

Blog, Business, Marketing

Reasons Why Awareness Content is King

Kamryn Heath 2021-10-21T13:24:13+00:00 October 21st, 2021|Tags: Avista PR, Awareness Content, Brands, Business, Customers, Educational Content, Tips|

Awareness content is used to attract a targeted public by providing education and information. Rather than solely focus on products or revenue, by utilizing awareness content you can help bring awareness to your brand, become an educational center for your field, and create a transparent relationship with your customers. Feeling like it might not be the right move for your business? Consider these five reasons why it could help you succeed. Five Reasons Why Awareness Content Can Be Helpful for Your Business: Increase Brand Awareness Sometimes just getting your name and image out to the public is enough. By showcasing that your business not only has great product, but is a center for information can help build a positive brand image. That way whenever customers need industry information or updates, they know that they can go to your brand. Informs/ [...]

7 Ways to Better Content Marketing
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7 Ways to Better Content Marketing

Blog, Marketing

7 Ways to Better Content Marketing

Erin Jones 2021-10-08T17:48:39+00:00 November 6th, 2020|Tags: Content Flow, Content Marketing, Digital Marketing, Strategy|

We all know content is “king” and every digital marketing strategy needs to center around great marketing content. Vendor-driven content dominates the media, drives SEO, is integral to community building and ultimately – when done effectively – drives leads. But ask just about anyone and they’ll say that content creation is hard. Teams get easily caught up in heavy processes, endless topic analysis and while they’re navel gazing, the timeliness of a topic has flown right past them. How can you up your content marketing game? Without a blueprint for success any content marketing strategy will surely fail. To supercharge your content plan, and get the creative juices flowing take a look at, and use this seven-step checklist to break through barriers holding you back from being more effective. 1. Think Outside-In. It’s no secret that it’s important to know [...]