Digital Marketing

10 Things to Avoid in Your Next Digital Marketing Campaign
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10 Things to Avoid in Your Next Digital Marketing Campaign

Blog, Business, Marketing, Public Relations, Social Media

10 Things to Avoid in Your Next Digital Marketing Campaign

Sarah Umphlett 2022-07-14T17:03:00+00:00 June 8th, 2022|Tags: avista, Avista Marketing, Avista PR, campaign, campaigns, Digital Marketing, digital marketing campaign, Marketing|

To create a strong digital marketing campaign – one that truly provides the results you want – marketing professionals must ensure they communicate across their entire team on the detailed goals you need to achieve, and the steps everyone must take to achieve them. Without identifying success metrics and working closely with your entire team, there are many ways your marketing campaign can falter. According to IDC, “a strong digital marketing campaign needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and enabling sales.” Their research provides some valuable insights to make the most of your next marketing campaign. Read along to learn how to avoid the most common digital marketing issues so your next campaign can be its most effective. #1: Deficient Clarity on Metrics for [...]

Tips to Map Content to Your Buyer’s Journey
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Tips to Map Content to Your Buyer’s Journey

Blog, Business, Marketing

Tips to Map Content to Your Buyer’s Journey

Kamryn Heath 2022-01-24T18:10:03+00:00 January 24th, 2022|Tags: Avista PR, Business, buyer's journey, content, Digital Marketing, Marketing|

If you’re reading this, chances are you’re working to market your content to all sorts of potential customers, overall boosting your sales and growth opportunities. I’m sure you’re wondering, “How could I possibly market to all of my intended demographics with the same content?” In short, you can’t. But you can market to people that are in different stages of the buying journey with specific strategies that will reach all your demographics and pockets of potential customers. To start, boil your customers down to the three main phases of the buying journey: awareness, consideration, and selection. While each of these stages will have additional layers and needs, by classifying personas to these different stages first, you can boost your sales, meeting buyers right where they are in their own journey of business discovery. Now that we‘ve broken that down, let’s [...]

Five Ways to Step Up Your Social Media Game
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Five Ways to Step Up Your Social Media Game

Blog, Social Media

Five Ways to Step Up Your Social Media Game

Kamryn Heath 2022-01-13T17:32:24+00:00 January 13th, 2022|Tags: avista, Avista PR, Digital Marketing, Social Media, socials, Tips|

2022 is right around the corner. Now is the time to re-evaluate your social media strategy and start planning content for the next year. While all social media platforms have their own purposes and uses, this post specifically focuses on Instagram (and some Facebook) content. Below, we’ll outline five tips for strategy, as well as some examples and benefits. Giving your social media an uplift can help bring new success and growth to your business in the new year. Stories On Instagram and Facebook, your brand should work to utilize the story feature. This form of sharing is temporary, but has the potential to drive engagement from your followers. Start by creating a posting schedule specifically for your stories. Maybe one day of the week you share a customer success story, while another you do a Q&A throughout the day. [...]

7 Ways to Better Content Marketing
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7 Ways to Better Content Marketing

Blog, Marketing

7 Ways to Better Content Marketing

Erin Jones 2021-10-08T17:48:39+00:00 November 6th, 2020|Tags: Content Flow, Content Marketing, Digital Marketing, Strategy|

We all know content is “king” and every digital marketing strategy needs to center around great marketing content. Vendor-driven content dominates the media, drives SEO, is integral to community building and ultimately – when done effectively – drives leads. But ask just about anyone and they’ll say that content creation is hard. Teams get easily caught up in heavy processes, endless topic analysis and while they’re navel gazing, the timeliness of a topic has flown right past them. How can you up your content marketing game? Without a blueprint for success any content marketing strategy will surely fail. To supercharge your content plan, and get the creative juices flowing take a look at, and use this seven-step checklist to break through barriers holding you back from being more effective. 1. Think Outside-In. It’s no secret that it’s important to know [...]