Content Marketing

Use, Redefine, Repeat: Ways to Make Content Marketing Easy
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Use, Redefine, Repeat: Ways to Make Content Marketing Easy

Blog, Marketing

Use, Redefine, Repeat: Ways to Make Content Marketing Easy

Kamryn Heath 2022-02-14T17:38:50+00:00 February 14th, 2022|Tags: asset creation, Content Marketing, reusing, revamp, writing|

We’ve all heard of the saying “work smarter, not harder”. Well, the same sentiment applies to your content writing and marketing. Picture this: you’ve worked tirelessly to create an asset – a white paper, an eBook, maybe even an article for publication. There’s no reason why this content should be used once then discarded to the archives. The idea of reusing content might initially seem lazy or unethical, but if you’re working to tailor it to best fit its audience or its new purpose, it is actually just resourceful. As HubSpot has shared in an article on revamping older content, the main idea behind repurposing content is to “Take something you’ve created, put a new spin on it, and give it new life.” Refreshing and then using your older content can also help with the following: Increase your engagement Reach [...]

Hidden Values of Thought Leadership Content
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Hidden Values of Thought Leadership Content

Blog, Marketing, Public Relations

Hidden Values of Thought Leadership Content

Kamryn Heath 2021-11-15T20:08:47+00:00 November 15th, 2021|Tags: content, Content Marketing, thought leadership, Tips|

If you read our last blog post on awareness content, then this is the perfect follow-up for you to learn more about unique marketing content to produce. Thought leadership content and awareness content have a lot of similar benefits, but thought leadership goes a step further to raise a person within your business to the level of a leader within your specific industry. Thought leadership content is a unique way of producing content that both provides answers and ideas for your customers, and helps share the wealth of knowledge that your leader has earned through experience within the industry. The values of thought leadership content are many, but let's walk through a few of them and see how they can be beneficial for your business. Showcase expertise in your industry This is the main value of thought leadership content. Your [...]

7 Ways to Better Content Marketing
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7 Ways to Better Content Marketing

Blog, Marketing

7 Ways to Better Content Marketing

Erin Jones 2021-10-08T17:48:39+00:00 November 6th, 2020|Tags: Content Flow, Content Marketing, Digital Marketing, Strategy|

We all know content is “king” and every digital marketing strategy needs to center around great marketing content. Vendor-driven content dominates the media, drives SEO, is integral to community building and ultimately – when done effectively – drives leads. But ask just about anyone and they’ll say that content creation is hard. Teams get easily caught up in heavy processes, endless topic analysis and while they’re navel gazing, the timeliness of a topic has flown right past them. How can you up your content marketing game? Without a blueprint for success any content marketing strategy will surely fail. To supercharge your content plan, and get the creative juices flowing take a look at, and use this seven-step checklist to break through barriers holding you back from being more effective. 1. Think Outside-In. It’s no secret that it’s important to know [...]

Rising To The Next Level Of Content Marketing
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Rising To The Next Level Of Content Marketing

Blog, Marketing

Rising To The Next Level Of Content Marketing

Heather Piper 2021-10-08T17:40:17+00:00 August 7th, 2020|Tags: Content Marketing, Marketing, Tools|

Content marketing is no longer an enigma. We know its importance with respect to lead generation, customer engagement and SEO. In fact, we’ve discussed the 7 Ways to Better Content Marketing. Seems simple enough. So why do a whopping 50% of marketers believe they’re only somewhat successful on a competitive basis with their content marketing efforts? Perhaps this has to do with the different types of content marketing vehicles used, and how they’re used in relation to your audience? When surveyed 219 marketing influencers from around the world, 84% are engaged in some aspect of B2B marketing. Even though you may be strictly a B2C marketer, this information is most certainly pertinent to all efforts and should be adopted into your practices. According to a recent Ascend2 survey and Regalix research, both agree these are the most effective types of content marketing: 46% - Research reports 45% - Blog [...]