KamiHeath

About Kamryn Heath

Kami Heath is an Account Manager with Avista PR & Marketing. She graduated with a BS in Public Relations from Appalachian State University.

What’s New with Website Design?

2022-01-13T17:48:15+00:00 January 13th, 2022|Tags: , , , , |

As we kick off a fresh new year, brands everywhere are considering new tactics and refreshes to strengthen recognition and recall. Maybe your logo needs some work or the copy on your website is no longer applicable. There is no shame in updating your website or brand to ensure you’re making the most of what you have. To elevate your impact in 2022, consider ways in which your website or brand might need a facelift – it could be small changes, or a massive overhaul. Below we’ll discuss five new website design trends that you might want to implement, as well as some general website trends to consider. These trends span from visual elements, to actual website content changes. Minimalism Minimalistic designs are on the rise. This could include muted colors, fewer images, and a lot more neutral space on [...]

Five Ways to Step Up Your Social Media Game

2022-01-13T17:32:24+00:00 January 13th, 2022|Tags: , , , , , |

2022 is right around the corner. Now is the time to re-evaluate your social media strategy and start planning content for the next year. While all social media platforms have their own purposes and uses, this post specifically focuses on Instagram (and some Facebook) content. Below, we’ll outline five tips for strategy, as well as some examples and benefits. Giving your social media an uplift can help bring new success and growth to your business in the new year. Stories  On Instagram and Facebook, your brand should work to utilize the story feature. This form of sharing is temporary, but has the potential to drive engagement from your followers. Start by creating a posting schedule specifically for your stories. Maybe one day of the week you share a customer success story, while another you do a Q&A throughout the day. [...]

Ways Market Analysts Impact Your Marketing Success

2021-12-21T13:51:01+00:00 December 21st, 2021|Tags: , , , , , |

Market analysts can provide valuable insights into the competitive playing field and customer needs for a technology or service. Their input can provide strong third party credibility and help customers set themselves apart. Speaking with them early and often can be a game changing strategy for a public relations campaign as they can influence buyers, investors and partners that can make or break your product. Three reasons including a market analyst strategy in your PR program is beneficial: Analysts can provide input on shaping your message and strategy  Market analysts use data and analytics to predict and track market trends. From this, they are able to help create a successful strategy that can lead to increased growth. They can also use the data and trends to help you find information such as target audience, key messaging, and how to generate [...]

Hidden Values of Thought Leadership Content

2021-11-15T20:08:47+00:00 November 15th, 2021|Tags: , , , |

If you read our last blog post on awareness content, then this is the perfect follow-up for you to learn more about unique marketing content to produce. Thought leadership content and awareness content have a lot of similar benefits, but thought leadership goes a step further to raise a person within your business to the level of a leader within your specific industry. Thought leadership content is a unique way of producing content that both provides answers and ideas for your customers, and helps share the wealth of knowledge that your leader has earned through experience within the industry.  The values of thought leadership content are many, but let's walk through a few of them and see how they can be beneficial for your business.  Showcase expertise in your industry This is the main value of thought leadership content. Your [...]

Reasons Why Awareness Content is King

2021-10-21T13:24:13+00:00 October 21st, 2021|Tags: , , , , , , |

Awareness content is used to attract a targeted public by providing education and information. Rather than solely focus on products or revenue, by utilizing awareness content you can help bring awareness to your brand, become an educational center for your field, and create a transparent relationship with your customers. Feeling like it might not be the right move for your business? Consider these five reasons why it could help you succeed.  Five Reasons Why Awareness Content Can Be Helpful for Your Business: Increase Brand Awareness Sometimes just getting your name and image out to the public is enough. By showcasing that your business not only has great product, but is a center for information can help build a positive brand image. That way whenever customers need industry information or updates, they know that they can go to your brand.  Informs/ [...]

Four Social Media Missteps (And Why You Should Avoid Them)

2021-10-06T15:46:21+00:00 October 5th, 2021|Tags: , , , , |

Creating a well-run social media campaign can greatly increase the success of your business’ overall marketing efforts. According to Oberlo, “71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).”   Creating a positive and mutually beneficial social media experience for your customers can have such a positive impact on your business and your sales.  Although social media campaigns have become a steadfast necessity in marketing, there are still mistakes that businesses make to not fully optimize the power of this popular media. Below, we’ll discuss four common social media missteps, as well as ways to remedy them and bring your social game to the next level.  Four Social Media Missteps (And Why You Should Avoid Them) Not planning out your content  Social media [...]