Event Marketing

Event Marketing 101: 6 Things You Simply Can’t Forget

2019-02-05T17:59:38+00:00 August 9th, 2018|Tags: |

What is event marketing? Event Marketing is the activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization.* Besides watching a creative and unique idea come into fruition, and of course the excuse of a short workday, why would a company organize such an event? Simple.  Here are a few good reasons: To generate leads To engage customers and upsell To build brand (company, product or service) To educate and train To introduce a new product, service or team member Benefits Properly planning an event for your company or organization has many benefits.  These, typical yet sometimes unconventional events, are the perfect way to get the attention of your customers/clients and prospects through a nonthreatening and entertaining manner.  Who wouldn’t want [...]