UGC

Traditionally, social media has been a place to connect with one another by sharing posts, photos, and videos. But today, social media is being utilized in a much wider scope. Now it’s increasingly a vehicle for customer service, customer advocacy, and community building. Consider these top three social media trends to watch in 2021 and how you can put them to work for you: Social Media for Customer Service No longer is social media a platform for just retail and product promotion, it is now a growing vehicle for customer service. Customers are increasingly using social media to get in touch with a brand for a direct way of communication. Brands have taken notice and social media is now fast becoming a significant customer service channel. But social media practitioners beware: customers must be dealt with in an appropriate manner, [...]