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Content marketing is no longer an enigma. We know its importance with respect to lead generation, customer engagement and SEO.  In fact, we’ve discussed the 7 Ways to Better Content Marketing. Seems simple enough.  So why do a whopping 50% of marketers believe they’re only somewhat successful on a competitive basis with their content marketing efforts? Perhaps this has to do with the different types of content marketing vehicles used, and how they’re used in relation to your audience? When surveyed 219 marketing influencers from around the world, 84% are engaged in some aspect of B2B marketing.  Even though you may be strictly a B2C marketer, this information is most certainly pertinent to all efforts and should be adopted into your practices. According to a recent Ascend2 survey and Regalix research, both agree these are the most effective types of content marketing: 46% - Research reports 45% - Blog [...]