metrics

Marketing and public relations sometimes suffer from a bit of a credibility problem. Unscrupulous marketers have made consumers skeptical about if marketing messages are conveying the truth or think that public relations is being used to paint issues in a better light and omit the full story. How can this be overcome? How can we show that the work we do has truly positive outcomes? We can use the cold-hard facts to show how we help small businesses grow, get employees to become thought leaders, and even how we help spread important information. By using data and statistics, we can show how credible our profession is, as well as how honorable we as professionals are. According to a recent Marketo report, “78% of B2B marketing executives use metrics that matter to the CEO and CFO.” Metrics are how you prove [...]