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What You Need to Know About Facebook Groups

Facebook Groups can have a substantial impact on Facebook users and your business. Businesses and brands can all benefit from creating and moderating groups for their customers and their target audiences. So Why Create a Facebook Group? The value of groups is undeniable, as they can have a positive impact on your marketing strategy. Any business that wants to cultivate a brand can then build a community around that brand. Groups give the chance to express dedication to your customers. They also give your brand an outlet to engage with customers in a meaningful way, while these customers also engage with one another. They can also be a valuable way for brands to seek feedback and gain customer insights. Facebook Groups can be highly active, and users can post and share content that relates to the brand, truly creating a [...]

3 Social Media Trends to Watch in 2021

Erin Jones 2021-10-08T17:50:20+00:00 December 27th, 2020|Tags: 2021, Community, Customer Service, Facebook, Social Media, Trends, UGC|

Traditionally, social media has been a place to connect with one another by sharing posts, photos, and videos. But today, social media is being utilized in a much wider scope. Now it’s increasingly a vehicle for customer service, customer advocacy, and community building. Consider these top three social media trends to watch in 2021 and how you can put them to work for you: Social Media for Customer Service No longer is social media a platform for just retail and product promotion, it is now a growing vehicle for customer service. Customers are increasingly using social media to get in touch with a brand for a direct way of communication. Brands have taken notice and social media is now fast becoming a significant customer service channel. But social media practitioners beware: customers must be dealt with in an appropriate manner, [...]