campaigns

Best Practices for your Email Marketing Campaigns

2022-02-25T23:20:51+00:00 February 25th, 2022|Tags: , , , , , |

Who says that email is a dying communication platform? Businesses all over the world are still using it to their advantage. Email marketing campaigns can be helpful in a number of ways – to help drum up new business, to build thought leadership, to promote assets, or simply to communicate with your customers. The purpose of your campaign, as well as who your target audience is, will determine how you write and organize it. Below, we’ll break down some best practices and steps to make your campaigns as effective as possible. Set your intention First things first – ask yourself a number of questions and try to figure out what the purpose of your campaign might be. Who are you hoping to reach? What are your goals and what are you hoping to accomplish? Along with this brainstorming, do your [...]