Business – Avista

Tips to Map Content to Your Buyer’s Journey

Kamryn Heath 2022-01-24T18:10:03+00:00 January 24th, 2022|Tags: Avista PR, Business, buyer's journey, content, Digital Marketing, Marketing|

If you’re reading this, chances are you’re working to market your content to all sorts of potential customers, overall boosting your sales and growth opportunities. I’m sure you’re wondering, “How could I possibly market to all of my intended demographics with the same content?” In short, you can’t. But you can market to people that are in different stages of the buying journey with specific strategies that will reach all your demographics and pockets of potential customers. To start, boil your customers down to the three main phases of the buying journey: awareness, consideration, and selection. While each of these stages will have additional layers and needs, by classifying personas to these different stages first, you can boost your sales, meeting buyers right where they are in their own journey of business discovery. Now that we‘ve broken that down, let’s [...]

Reasons Why Awareness Content is King

Awareness content is used to attract a targeted public by providing education and information. Rather than solely focus on products or revenue, by utilizing awareness content you can help bring awareness to your brand, become an educational center for your field, and create a transparent relationship with your customers. Feeling like it might not be the right move for your business? Consider these five reasons why it could help you succeed. Five Reasons Why Awareness Content Can Be Helpful for Your Business: Increase Brand Awareness Sometimes just getting your name and image out to the public is enough. By showcasing that your business not only has great product, but is a center for information can help build a positive brand image. That way whenever customers need industry information or updates, they know that they can go to your brand. Informs/ [...]