Presenting new capabilities with a website refresh.

Showcasing new company capabilities without losing existing brand equity.

Client: Forty8Fifty Labs

Website: forty8fiftylabs.com

Industry: Enterprise Solution Partner

Website Redesign

Social Media

Keyword Strategy

Content & Creative

New Solution Offerings

Website Re-launch

Additional LinkedIn Followers

increased URL clicks

Increased website impressions

CHALLENGE

Adding new capabilities without overshadowing an existing brand.

Forty8Fifty Labs was well known as an Atlassian service provider and solution partner. Adding new features to their solutions suite was an exciting next step to expanding their business. However, as their service offerings grew, they needed a strategic approach to carefully avoid overshadowing current offerings and maintain brand recognition to ensure loyal customers would not perceive added features and branding as a different company.

SOLUTION

A brand-relevant website redesign

Forty8Fifty Labs decided to introduce its new products with a website refresh that implemented the design elements of the already existing logo. Avista accomplished this by focusing on color-specific quadrants for each new service offered and an extreme sports theme to emphasize Forty8Fifty Labs’ extreme talent for enacting positive organizational change. Avista then replicated the theme on the company’s social platforms and content assets while also implementing a strategic keyword strategy to boost the fresh website’s visibility.

RESULTS

A successful on-brand website relaunch.

Using the brand logo, design elements and keyword strategy, Avista successfully streamlined Forty8Fifty Labs’ transition from one to four solution areas while ensuring the branding remained scalable for continued growth. After the website relaunch, the Avista SEO strategy delivered a 21.9% growth in URL clicks and a 55.3% increase in website impressions. Furthermore, the engaging social strategy with the new brand elements quickly elevate the company’s LinkedIn followers by 2K. Now new content assets supporting the vibrant new extreme sports theme continue to activate website visitors for significant growth in website lead generation.

View the Forty8Fifty Labs website.

Avista made transitioning from one to four tech pillars seamless. They provided the fresh start we needed to help these new solutions and services take off, while maintaining our brand voice, look and feel.”