writing

We’ve all heard of the saying “work smarter, not harder”. Well, the same sentiment applies to your content writing and marketing. Picture this: you’ve worked tirelessly to create an asset – a white paper, an eBook, maybe even an article for publication. There’s no reason why this content should be used once then discarded to the archives. The idea of reusing content might initially seem lazy or unethical, but if you’re working to tailor it to best fit its audience or its new purpose, it is actually just resourceful. As HubSpot has shared in an article on revamping older content, the main idea behind repurposing content is to “Take something you’ve created, put a new spin on it, and give it new life.” Refreshing and then using your older content can also help with the following: Increase your engagement Reach [...]