Strategy – Avista

7 Ways to Better Content Marketing

Erin Jones 2021-10-08T17:48:39+00:00 November 6th, 2020|Tags: Content Flow, Content Marketing, Digital Marketing, Strategy|

We all know content is “king” and every digital marketing strategy needs to center around great marketing content. Vendor-driven content dominates the media, drives SEO, is integral to community building and ultimately – when done effectively – drives leads. But ask just about anyone and they’ll say that content creation is hard. Teams get easily caught up in heavy processes, endless topic analysis and while they’re navel gazing, the timeliness of a topic has flown right past them. How can you up your content marketing game? Without a blueprint for success any content marketing strategy will surely fail. To supercharge your content plan, and get the creative juices flowing take a look at, and use this seven-step checklist to break through barriers holding you back from being more effective. 1. Think Outside-In. It’s no secret that it’s important to know [...]

5 Social Media Sins of Tech Companies

Technology B2B companies are finally stepping up to the social media plate, but many of them are still striking out when it comes to measurable, profitable interactions with their target audience. While working with a variety of enterprise technology vendors, we’ve identified the most common social media sins that stand in the way of social media success. 1. Ignoring the SEO/Social Relationship Lines of communication between the Social Media Managers and the SEO team should be open. There is a goldmine of information to be shared when it comes to keyword targets and high-converting landing pages. For example, a Social Media Manager may check BuzzSumo for trending industry news and topics. To capitalize on that topic to drive traffic and interactions, the social media team scrambles to create content and get it posted to the website. In theory, that [...]