5 Social Media Sins of Tech Companies
Technology B2B companies are finally stepping up to the social media plate, but many of them are still striking out when it comes to measurable, profitable interactions with their target audience. While working with a variety of enterprise technology vendors, we’ve identified the most common social media sins that stand in the way of social media success. 1. Ignoring the SEO/Social Relationship Lines of communication between the Social Media Managers and the SEO team should be open. There is a goldmine of information to be shared when it comes to keyword targets and high-converting landing pages. For example, a Social Media Manager may check BuzzSumo for trending industry news and topics. To capitalize on that topic to drive traffic and interactions, the social media team scrambles to create content and get it posted to the website. In theory, that [...]