Coverage

As a veteran of wire services and newspapers I have received countless pitches from well-intentioned media relations and marketing professionals who believe they have a story worth pursuing and covering.  The pitches range from customized or personal notes to pro forma press release emails to the cute and funny ones. Personal notes have impact because they speak to a prior relationship and journalists will respond usually more often, even if only to say they have to pass on the story at that time.  Customized notes show the media relations person gave it a little more elbow grease and perhaps will get a bit more viewing time as a result. As for pro forma press release emails the assumption would be they have little effect, but in truth, if it’s a hot story, with significant impact – the official launch statement of [...]