Content Flow

We all know content is “king” and every digital marketing strategy needs to center around great marketing content. Vendor-driven content dominates the media, drives SEO, is integral to community building and ultimately – when done effectively – drives leads. But ask just about anyone and they’ll say that content creation is hard. Teams get easily caught up in heavy processes, endless topic analysis and while they’re navel gazing, the timeliness of a topic has flown right past them. How can you up your content marketing game?  Without a blueprint for success any content marketing strategy will surely fail. To supercharge your content plan, and get the creative juices flowing take a look at, and use this seven-step checklist to break through barriers holding you back from being more effective. 1. Think Outside-In. It’s no secret that it’s important to know [...]