sumphlett

About Sarah Umphlett

Graduating from Appalachian State with a Bachelor of Science from the College of Fine and Applied Arts, Sarah Umphlett joined our team in 2022. She achieved Summa Cum Laude while majoring in Communications, Public Relations and a minor in Sustainable Development. She has leadership and communication experience through her time as Vice President of the Public Relations Student Society of America, PR chair of her sorority, Vice President of hall council, and her time at Watauga Arts Council. Sarah is eager to learn and is passionate about all things environmental. She often spends her free time outside exploring or with her close friends.

Where and Why You Should Personalize Your Marketing?

2022-07-14T17:02:28+00:00 July 14th, 2022|Tags: , , , |

The McKinsey report found that companies who effectively use personalization generate 40% more revenue than companies that do not. So, what is personalized marketing and how can it help your business?   What is Personalized Marketing? Personalized marketing is marketing that makes customers feel seen and heard. It helps individualize them from the masses of consumers, making them feel more like humans than data points. Even though the software and tactics used to optimize personalized marketing approaches have only been around for a few years, with the help of AI, the shift has become exponential. In fact, the trend has grown so much, consumers now expect it as now, more than ever, they demand more from companies to earn their purchases. How Personalized Marketing is Changing the Marketing World It’s hard to avoid the statistics. Epsilon found that 80% of [...]

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10 Things to Avoid in Your Next Digital Marketing Campaign

2022-07-14T17:03:00+00:00 June 8th, 2022|Tags: , , , , , , , |

To create a strong digital marketing campaign – one that truly provides the results you want – marketing professionals must ensure they communicate across their entire team on the detailed goals you need to achieve, and the steps everyone must take to achieve them. Without identifying success metrics and working closely with your entire team, there are many ways your marketing campaign can falter. According to IDC, “a strong digital marketing campaign needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and enabling sales.” Their research provides some valuable insights to make the most of your next marketing campaign. Read along to learn how to avoid the most common digital marketing issues so your next campaign can be its most effective.   #1: Deficient Clarity on Metrics for [...]

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