Globalizing Unified Campaign Delivery

How Avista drove unified public relations campaign delivery for exponential global results.

INDUSTRY:

End User Computing Software

HEADQUARTERS:

San Francisco

WEBSITE:

igel.com

Use Case

Implement and manage global PR metrics and tracking, with packaged PR content for all of IGEL’s regional public relations agencies to drive unified campaign delivery.

SERVICES ENGAGED

  • Branding & messaging

  • Public relations thought leadership

  • Trends & issues pitching

  • News & product launches

  • Awards placement

  • Analyst & gatekeeper relations

  • Social media management

  • Technology partner marketing

“Avista’s global engagement metrics tools have given us the structure to see impressive PR results in every global region while ensuring that teams are aligned on strategy and priorities.”

Jed Ayres, CEO, IGEL

RESULTS

  • Consistent 130% increase, YoY, in global PR results across all media categories
  • 44% cost savings on global PR while dramatically growing program results
  • Activated PR and social engagement across all IGEL’s 130 IGEL Ready partners
  • Influenced market analyst coverage for the IGEL pivot from hardware to software
  • See recent press coverage here
Public relations placement
Social media engagement
Awards earned