Media Relations

Media Relations 2019-02-14T15:17:52+00:00

Position Your Brand as Industry Leader

Use Our Connections to Get You Noticed

Media Relations Avista Public Relations Content MarketingAt the core of our expertise, media relations creates the high-volume coverage that can give you immediate recognition and visibility in your market. With deep media contacts developed over 20 years in the industry, Avista can immediately connect you with the media gatekeepers that can help you tell your story to your target audience.

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Media Relations

Our programs have developed the messaging and brand personality that has secured volumes of client coverage in leading business press outlets including: Wall Street Journal, NY Times, Forbes, Smart Money, Investor’s Business Daily, US News & World Report, Kiplinger, and Washington Post; broadcast outlets including Bloomberg TV, CBS, CNBC, MSNBC, NBC, NPR, Fox Business, Fox News and consumer outlets including AOL Daily Finance, Glamour, Real Simple, Good Morning America, The Today Show, Time, and USA Today.

Press Releases

Publish press releases that create industry buzz and drive pervasive coverage. From new product launches to announcements of new company developments, customer successes, partnerships, and more, Avista crafts press releases with the mastery that gets them noticed. Our press release strategy includes distribution to our proprietary media list that consists of contacts at top national, regional and trade outlets.  This will drive people to your website and attract key influencers to interview your experts for larger feature stories.

Content Creation, Articles and Blogs

Avista is an expert at building robust content programs. Our content experts are former journalists with deep experience in developing engaging material that builds readership and attracts new audiences. We will also identify places where bylined articles and guest blogs should be appearing to drive thought leadership and organizational credibility while providing opportunities for you to speak out on key issues to your target audience. Article pitches are mindfully developed to underscore your distinct messages and to develop your experts a industry visionaries and leaders.

Customer Case Studies and Reference Programs

Customers are among your best assets to gain greater visibility and industry validation of your products. At Avista we have a deep understanding of the diplomacy required to initiate and maintain relationships with these precious assets. Working closely with your sales organization, we cultivate the customer participation that leads to case studies, high-value feature stories, bylined articles, co-speaker engagements, and media and analyst references that reinforce your value proposition with prospective customers and partners.

Advertising Plans

Avista can supercharge your lead generation programs with strategic print and online advertising plans that have direct ROI measures in place for performance-value analytics. We can negotiate rates with respective publications, request insertion orders, and deliver artwork for both online and print advertising opportunities. Avista can also monitor, analyze and recommend Google AdWord usage for the highest value and results.