Increase Your Bottomline
Gain Leads From Different Sources
At Avista, we’ve perfected the process of lead generation by creating the programs that attract more prospects, generate fresh leads and convert more sales. By using content and digital marketing techniques for both outbound and inbound lead generation, we can help you exponentially raise the bar on your prospect attraction programs. We work to build the valued program assets that capture your target audience’s attention, then populate these assets through a range of digital marketing programs that not only achieve high visibility, but ultimately – results. Once leads have been generated, we will work with your marketing teams to build the compelling lead funnel that moves prospects quickly from leads to sales for a direct bottom line impact you can see, right away.
Content Creation, Articles and Blogs
Avista is an expert at building robust content programs. Our content experts are former journalists with deep experience in developing engaging material that builds readership and attracts new audiences. We will also identify places where bylined articles and guest blogs should be appearing to drive thought leadership and organizational credibility while providing opportunities for you to speak out on key issues to your target audience. Article pitches are mindfully developed to underscore your distinct messages and to develop your experts a industry visionaries and leaders.
Social Media
Leverage free online social networking tools and position your brand as a leading force across all platforms. Avista will seek and solicit for guest blog posts, cross-linking, LinkedIn Group suggestion/monitoring, hot topics for microblogging, and more. As a social media visionary, Avista can establish the multi-dimensional social media strategy your company needs to build a loyal community of followers that grows every day.
Branding and Messaging
Avista is an expert at creating the brand positioning and distinctive messages that enable your company to stand out in the crowd. Branding campaigns start by developing a company message platform guide from which supporting marketing components are developed to assure brand consistency, message continuity and cohesive company story development.
Customer Case Studies and Reference Programs
Customers are among your best assets to gain greater visibility and industry validation of your products. At Avista we have a deep understanding of the diplomacy required to initiate and maintain relationships with these precious assets. Working closely with your sales organization, we cultivate the customer participation that leads to case studies, high-value feature stories, bylined articles, co-speaker engagements, and media and analyst references that reinforce your value proposition with prospective customers and partners.
Email/Direct Mail Campaigns
Avista writes and implements email and direct mail campaigns that help you rise above the noise. Featuring high-impact messaging and advanced email marketing technology, our e-mail and direct mail engagement campaigns generate rapid, quality sales leads for immediate return on investment.
Advertising Plans
Avista can supercharge your lead generation programs with strategic print and online advertising plans that have direct ROI measures in place for performance-value analytics. We can negotiate rates with respective publications, request insertion orders, and deliver artwork for both online and print advertising opportunities. Avista can also monitor, analyze and recommend Google AdWord usage for the highest value and results.
Events, Webcasts and Online Seminars
Avista can infuse your event programs for optimum attendance and return on investment. We will recommend key sponsorship and exhibition opportunities or recommend events that should be attended by company executives from a networking and sales perspective. Avista is also available to build event programs, including presentations and materials and can support event logistic and management efforts for custom client events.