Social Media

Four Social Media Missteps (And Why You Should Avoid Them)

2021-10-06T15:46:21+00:00 October 5th, 2021|Tags: , , , , |

Creating a well-run social media campaign can greatly increase the success of your business’ overall marketing efforts. According to Oberlo, “71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).”   Creating a positive and mutually beneficial social media experience for your customers can have such a positive impact on your business and your sales.  Although social media campaigns have become a steadfast necessity in marketing, there are still mistakes that businesses make to not fully optimize the power of this popular media. Below, we’ll discuss four common social media missteps, as well as ways to remedy them and bring your social game to the next level.  Four Social Media Missteps (And Why You Should Avoid Them) Not planning out your content  Social media [...]

What You Need to Know About Facebook Groups

2021-10-08T17:51:43+00:00 January 6th, 2021|Tags: , , , , |

Facebook Groups can have a substantial impact on Facebook users and your business. Businesses and brands can all benefit from creating and moderating groups for their customers and their target audiences. So Why Create a Facebook Group? The value of groups is undeniable, as they can have a positive impact on your marketing strategy. Any business that wants to cultivate a brand can then build a community around that brand. Groups give the chance to express dedication to your customers. They also give your brand an outlet to engage with customers in a meaningful way, while these customers also engage with one another. They can also be a valuable way for brands to seek feedback and gain customer insights. Facebook Groups can be highly active, and users can post and share content that relates to the brand, truly creating a [...]

3 Social Media Trends to Watch in 2021

2021-10-08T17:50:20+00:00 December 27th, 2020|Tags: , , , , , , |

Traditionally, social media has been a place to connect with one another by sharing posts, photos, and videos. But today, social media is being utilized in a much wider scope. Now it’s increasingly a vehicle for customer service, customer advocacy, and community building. Consider these top three social media trends to watch in 2021 and how you can put them to work for you: Social Media for Customer Service No longer is social media a platform for just retail and product promotion, it is now a growing vehicle for customer service. Customers are increasingly using social media to get in touch with a brand for a direct way of communication. Brands have taken notice and social media is now fast becoming a significant customer service channel. But social media practitioners beware: customers must be dealt with in an appropriate manner, [...]

5 Social Media Sins of Tech Companies

2021-10-08T17:34:13+00:00 June 20th, 2020|Tags: , , , , , , |

Technology B2B companies are finally stepping up to the social media plate, but many of them are still striking out when it comes to measurable, profitable interactions with their target audience.   While working with a variety of enterprise technology vendors, we’ve identified the most common social media sins that stand in the way of social media success. 1. Ignoring the SEO/Social Relationship Lines of communication between the Social Media Managers and the SEO team should be open. There is a goldmine of information to be shared when it comes to keyword targets and high-converting landing pages. For example, a Social Media Manager may check BuzzSumo for trending industry news and topics. To capitalize on that topic to drive traffic and interactions, the social media team scrambles to create content and get it posted to the website. In theory, that [...]